The LEGO Group‘s goal for a greener future has recently surpassed a significant milestone, over half of their packaging is now from sustainable sources!
As avid fans will know, most LEGO sets now have paper-based bags inside, cardboard boxes, sealed with paper-based tape and merchandise now use paper tags. This is largely due to the five factories now in operation that produce the new style of packaging. Additional facilities will be making the switch over the next few years. For a deeper insight into the subject please read through the press release below, don’t forget to share your thoughts in the comments section.
Official details:
Over half of LEGO Group packing lines switch from plastic bags to paper-based alternatives
The transition from single-use plastic to paper-based bags that house LEGO® bricks inside LEGO boxes started in 2022
Five LEGO factories are packing the LEGO bricks in paper-based alternatives
Roll-out largely complete in factories in China and Vietnam, with global implementation scheduled for 2027
The bags are made of material from well managed Forest Stewardship Council® (FSC®C117818) certified forests, recycled materials, and other controlled sources
The LEGO Group is celebrating a significant milestone in its journey to make all its packaging from more sustainable sources. Over half (56%) of packing lines that package LEGO bricks have now transitioned away from using single-use plastic bags, replacing them with sustainably sourced, technically recyclable paper-based alternatives.
Currently, 93% of LEGO packaging by weight is made from paper, cardboard and other paper-based materials to make the vast majority of LEGO packaging recyclable – something children consider important. Recently LEGO Group research found that four in five (81%) children say they care about recycling, with a similar number (80%) interested in reducing waste*.
Towards Paper-Based Bag 2.0
The rollout of the new paper-based packing lines in the LEGO Group’s factories in China and Vietnam is now largely complete. The company aims for full implementation in the remaining factories in the Czech Republic and Hungary by 2026 and Mexico during 2027.
This will just be the end of phase one, explains VP, R&D packing and packaging, Jesper Toubøl.
“We are on an ongoing continuous improvement journey,” he says. “Once the roll out of bags is complete, we’ll explore ways to enhance and continue to make the bags, and the building experience they offer children and families, ever better.”
Along the way, the company will look for ways to make the paper-based packing lines work faster, so that their output can surpass that of the plastic packaging machines they’re replacing.
Find out more about the LEGO Group’s journey to more sustainable packaging, or learn more about the challenges encountered along the way.
*Research from the LEGO® Play Well study 2024: commissioned by the LEGO Group and carried out by Edelman DXI between 13.12.23 – 24.01.2024. Total sample size of 25,532 children aged 5-12 years old from 36 markets
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