The LEGO Group has been crowned ‘Most reputable Company in the world‘ for the second year running.
The 2021 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies. The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company™ has ranked the top 100 most reputable companies to celebrate global reputation leaders.
I personally haven’t heard of this organisation but to be recognised and awarded, twice, for being the most reputable company in the World is fantastic and reassures LEGO themselves that they are heading in the right direction!
For more details please see the official press release below:
THE LEGO GROUP AGAIN RANKED AS THE WORLD’S MOST REPUTABLE COMPANY
BILLUND, April 12, 2021: Today, The RepTrak Company™ released the annual Global RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation for the second year running.
Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:
“I’ am very proud of everyone at the LEGO Group who contributed to us being recognised as the most reputable company for the second year in a row. During a difficult year we prioritized doing what’s right and lived our values. We supported those in need and inspired children and families through play. Being able to have a positive impact on society motivates us every day.”
The Global RepTrak®100 study developed by The RepTrak Company™ measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.