Mattel expands its portfolio into building sets with new brand, Mattel Brick Shop!
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. They engage consumers and fans through their franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies.
They have announced today that they intend to take on the leading brand of bricks, LEGO, with their very own line of sets. Mattel Brick Shop plans to introduce its first product this May, followed by new sets in the coming years. What the sets are based on are another question and only time will tell as to what Mattel has in store for us brick-lovers.
Watch this space for more news.
What is your reaction?
YES!
I like it
It's OK
Not Sure
No!
