Mattel Brick Shop has teased Hot Wheels with a snazzy logo built from bricks!
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. They engage consumers and fans through their franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies.
They announced a few months ago that they intend to take on the leading brand of bricks, LEGO, with their very own new line of sets. Mattel Brick Shop plans to introduce its first product this May, followed by new sets in the coming years. The short teaser video as seen on their Social Media channels, simply shows a brick-built, albeit digital, Hot Wheels logo. What this means it still unclear but we should know more tomorrow, 1st May, so watch this space.
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