LEGO Reimagines ‘It’s Like That’ As Part Of New Campaign ‘She Built That’

Listen to this article The LEGO Group today launched a new campaign, She Built That. Together with a global girls crew it has re-imagined RUN DMC’s trailblazing hip hop track “It’s Like That” into a vibrant celebration of girls’ creativity! In a world where “building” is still seen through a gendered lens, the re-envisioned anthem, first launched in 1983 by RUN DMC constructs a new narrative. Titled “She Built That,” the updated lyrics and music video aim to inspire society and girls globally to see themselves as inspiring builders, creators and innovators. The new rendition of the hit brings together … Continue reading LEGO Reimagines ‘It’s Like That’ As Part Of New Campaign ‘She Built That’